What are the biggest mistakes to avoid when advertising

It is a complex topic for a 500+ pages book. I’ll try to be concise and to expose the most important mistakes:

 

-         Do rather offer benefits of getting goods and/or services from you than direct sell. People don’t want to hear about your articles for sale or services you offer, they expect from you to solve the problems they have. They don’t need goods, they need benefits from goods. Do not advertise headphones, do explain that potential customer can enjoy in jogging and listening the music at the same time.

-         Do not promise something you aren’t able to provide. Wishes and abilities are often in collision. Don’t afford yourself to be in that kind of trap.

-         Your ads should be targeted to appropriate audience, don’t put ads on wrong places. You probably don’t want to put your ad about cell phones on web site that is supposed to sell food. If you are advertising on social networks like a Facebook, read carefully what kind of ads you can put on FB pages, in About department. Don’t afford you to be announced as a spam.

-         Put yourself in user’s shoes. What’s annoying you relates to somebody else’s advertisements?

Is that bad design (ads are blinking, flashing, the content is overwhelmed by ads) or a frequency of appearance, or long and boring ads, or promises of being rich overnight? If that annoys you, avoid it!