How to make an effective ad

   Writing a good ad is not so easy as it looks like. There is not a magical formula to do that. To make an effective ad, you must focus on what people need, what are their problems and how to solve them. You don’t sell products or services to other people. You offer a solution to a problem they have. If you’re focusing your conversation on understanding their problems, and have ready offer to solve them, they began to trust you and make decision to accept your offer.
   Do you buy a hammer and nails because you just want it? No, you need a whole in the wall! Your problem is how to make a whole and you’re looking for somebody who can solve your problem, who selling a hammer and nails, or who offer a service to “make a whole in the wall”. According to what’s told above, here are some desirable tips whose should be considered when you want to make an acceptable ad:

-          Collect ideas from competitors who offer similar products and/or services, and learn from their experiences, but not just copy-paste other ideas;

-          Offer something that your competition hasn’t;

-          Set a goal for your ad, is it ad for attract members or product’s customers, or something else;

-          Offer an useful information to your potential customer;

-          Be direct and don’t hesitate to ask a little bit provocative question;

-          Determine who is the target audience for your product/service and do according to that fact;

-          Put some prove about your product/service: testimonials, surveys, reviews, technical tests, etc.;

-          Put a benefit in the headline with the promise of useful information addressed directly at the reader’s specific problem, for example: “How to reduce a fuel consumption in your car’s engine with a low-cost special liquid?”

-          Begin your ad with the most important benefit;

After purchasing your product or using a service, try to keep the contact with your customer, ask him what kind of support does he need, try to get a feedback from him, etc.